DoubleVerify's analytics platform is a tool that helps advertisers manage performance data across devices and buying platforms, creating a more transparent and trustworthy advertising environment. As part of the team, I worked on developing the user experience for the new version of the platform, with a focus on creating an intuitive and user-friendly design.

Designed the Home and Settings pages of the Analytics platform 2.0 to improve the overall user experience, incorporating stakeholder feedback and collaborating closely with PMs and designers on high-level strategic discussions.

During my 10-week internship, I worked on redesigning the Home and Settings pages of the Analytics platform 2.0. The project involved integrating insights from stakeholders, conceptualizing ideal designs to improve the experience on the service. At the end of the internship I reviewed my design with PMs and engineers and pitched final presentation.

The map exhibits a vertical hierarchy of features associated with each activity. Horizontally, it illustrates the chronological flow of user activities corresponding to the steps. With this structure in place, I was able to distinctly define the MVP. This implies that the team can now pinpoint the essential features and functions necessary for creating a usable product.

Transformed the landing page for better usability by introducing visual walkthroughs, clearer CTAs, and instant access to recent items. Stay informed with proactive notifications, ensuring a seamless and efficient user experience.

Users felt lost and overwhelmed by the menu hierarchy upon landing on the page, unsure where or how to start. The most common difficulty is recalling and updating previously worked-on settings, leading to a time-consuming process.

I aimed to improve the user experience by making all content browsable at a glance with a card layout. The first concept prioritizes campaigns at the top, as all settings are linked to a campaign at a high level. Additionally, I differentiated each setting with color-coded cards and placed frequently used settings at the top with a bookmark feature.

It features a streamlined design and enhanced navigation to provide users with a more intuitive and efficient experience at the first moment of the service. This optimized UX ensures that visitors can easily navigate through the platform, fostering a more engaging and user-friendly interaction with our analytics features

Set and clarified project milestones and goals by collaborating with the team on feasibility and conceptual design

Synthesized research insights and created a storyboard template that can be applied by multiple teams to improve efficiency in outlining key interactions and defining the user experience

Designed new versions of Analytics landing pages with improved usability, which are scheduled to be launched next quarter