LINE Travel is designed to help users to find out flight tickets and accommodations. It is easy to go over a number of deals at a time, as various travel agencies are involved in this service. Users can also reach what they are looking for with a few clicks. As the sole designer in this project, I was responsible for designing UI/UX and building brand image while collaborating with the BX team for the initial launch.

LINE Travel aims to enable users to plan trips seamlessly within LINE by sending them messages from the LINE Travel Official Account about trip recommendations and trending topics featured on travel TV shows, allowing them to use LINE to search for and compare prices of flight tickets and hotels, and enabling them to find the best deals for their trip. By creating another touchpoint between users and businesses, LINE has been providing a unique and seamless shopping experience to users.

With the main function of searching for flights and hotels, various categories are displayed, such as the Hot Deal of the Month, popular areas, and recommended travel agencies which give opportunities for users to receive LINE Points. This layout clearly helps users to understand the entire content of the service.

Each iteration involved refining and adjusting elements to create a cohesive and visually appealing design that resonates with the established brand identity. Simultaneously, I focused on optimizing the layout for user-friendliness, considering ease of navigation and comprehension. This iterative approach allowed for continuous improvement, addressing any inconsistencies and refining the design.

This is the main page that users encounter at the very first moment of using the service. Since it was a page that can affect page view rate, this page was designed in a well-organized layout while catching the user's attention. And it helps users not to be confused when they are navigating.

Users are able to search for flights they’re looking for.  This leads users to smooth search experiences with consistent visual tone and manner throughout the entire UI flow, which is the main point of this design.

Users are able to search for hotels they’re looking for.  Booking hotel UI aims for easy accessibility, just as the booking flight UI does. Essential information is illustrated in a compact module and price comparisons are provided in accordion form.